![]() Qualitative research is guided by several fundamental principles that shape its approach, methods, and analysis:Įmpathy and reflexivity: Qualitative researchers strive to empathize with the participants and to understand their perspectives, experiences, and emotions from their viewpoint. Researchers are encouraged to reflect on their biases, assumptions, and values, and to consider how these may influence their data collection, analysis, and interpretation.įlexibility: Qualitative research methods are often flexible and adaptable, allowing researchers to refine their research questions, sampling strategies, or data collection techniques as new insights and perspectives emerge during the research process. Subjectivity and interpretation: Epistemology plays a crucial role in qualitative research. Holistic perspective: Qualitative research aims to provide a comprehensive understanding of the phenomena under study by considering multiple dimensions, such as the social, cultural, historical, and psychological aspects that shape people's experiences and behavior. This inductive approach enables researchers to stay open to new insights and unexpected findings. Inductive approach: Unlike quantitative research, which often follows a deductive approach, qualitative research begins with the collection of data and then seeks to develop theories, concepts, or themes that emerge from the data. This allows researchers to observe and understand the participants' behavior, experiences, and social interactions in their natural context. Naturalistic settings: Qualitative researchers collect data in the real-world settings where the phenomena of interest occur, rather than in controlled laboratory environments. Several key characteristics distinguish qualitative research from other types of research, such as quantitative research: The main purpose of qualitative research is to gain a rich and nuanced understanding of people's perspectives, emotions, beliefs, and motivations in relation to specific issues, situations, or phenomena. ![]() Qualitative research is designed to address research questions that focus on understanding the "why" and "how" of human behavior, experiences, and interactions, rather than just the "what" or "how many" that quantitative methods typically seek to answer.
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